COLLECTION 1
COLLECTION 1 FILM
THESE GARMENTS PRESENT THE WEARER WITH THE OPPORTUNITY TO RE INVENT THEIR RELATIONSHIP WITH CLOTHING, PROPELLING THE WEARER HEAD FIRST INTO THE CAREFULLY WOVEN, EPHEMERAL CLOTHING ECOSYSTEM OF JORDAN ARTHUR SMITH.
THIS COLLECTION PREMIERS THE BRANDS SIGNATURE DESIGN ELEMENTS SUCH AS THE ESTUARY MOTIF, REALIZED THROUGH SEAM WORK AND SILHOUETTE, TO THE REVERSIBLE VERSATILITY AND TRANSFORMATIVE NATURE OF THE GARMENTS.
ANOTHER KEY FOCUS FOR THE COLLECTION AND BRAND OVERALL IS THE EMPHASIS ON NATURAL DYES, ETHICAL IN HOUSE PRODUCTION, AND A COLLECTIVE CONSCIOUSNESS ON THE ENVIRONMENTAL IMPACT OF MINIMIZING WASTE, AND UTILIZING NATURALLY DERIVED FABRICS FOR ALL GARMENTS. THIS INITIAL COLLECTION FEATURES THREE COLOR VARIATIONS THAT SERVE AS A KEYSTONE ELEMENT TO THE FLOW OF COLLECTION 1.
THE COLLECTION BEGINS WITH THE PRELUDE OF THE UNDYED COLOR-WAY.
THESE GARMENTS WERE DESIGNED TO HAVE A SOFTER, MORE ETHEREAL UNDERLYING TONE, SYMBOLIZING THE EMBRYONIC PHASE FROM WHICH THE GARMENTS EVOLVE FROM. EVERY GARMENT IN THIS COLLECTION FEATURES THIS INITIAL COLOR ON ONE SIDE, ALLOWING THE WEARER TO EXPERIENCE A FULLY MONOCHROMATIC WARDROBE, DESIGNED WITH THE INTENTION OF DISPLAYING THE PURE ORGANIC FORMS AND INTRICATE SEAM WORK, TRANSPOSING THE WEARER INTO A SCULPTURE FORM, BRINGING THESE DESIGN ELEMENTS TO LIFE.
AS A STARK CONTRAST TO THE UNDYED SIDE OF THE GARMENTS, THE COLLECTION VENTURES INTO THE SHADOWS, INTRODUCING THE BLACK SIDE OF THE GARMENTS THAT EMBODY THE DUALITY OF LIFE. THE HAND-PAINTED BRUSH STROKES COMPRISED OF AN ALGAE BASED DYE PASTE, MIMIC TREE BARK, SHIFT THE OVERALL FOCUS FROM THE SMALL DETAILS, TO THE OUTFITS AS A WHOLE.
THIS DYE PASTE CONTAINS ONLY NATURALLY DERIVED INGREDIENTS SUCH AS IRON AND TANNINS EXTRACTED FROM CHESTNUT BARK AND TEA LEAVES. MINIMIZES WATER USAGE FROM THE TRADITIONAL PROCESS OF ONE GARMENT USING A LARGE QUANTITY OF WATER, TO DYEING 6 - 10 OF THESE PIECES UTILIZING ONLY 2 CUPS OF WATER IN TOTAL.
THE COLLECTION CONCLUDES BY FINALLY REVEALING THE BLUE COLOR-WAY, THAT SOLIDIFIES THE STRONG RELATION BETWEEN THE NATURAL ORGANIC ELEMENTS IN THE COLLECTION’S DESIGN, MATERIALS UTILIZED AND HUMANS CONNECTING BACK WITH NATURE. THE DYE PASTE IS COMPRISED OF NATURAL INDIGO POWDER, RESULTING IN A VIBRANCY OF BLUE THAT EVOKES A CALM FEELING WITHIN THE WEARER. THE DYE APPLICATION METHOD RESULTS IN A WATER LIKE QUALITY OR THAT OF A BLUE SKY ADORNED WITH CLOUDS.
THE OVERALL GOAL OF THIS COLLECTION IS TO SUPPLY THE WEARER WITH A GARMENT THAT CAN GROUND THEM CLOSER TO THE NATURAL WORLD THROUGH OUR BIOPHILIC DESIGN PHILOSOPHY.
DUE TO THE EPHEMERAL NATURE OF THE NATURAL DYE OUR BRAND UTILIZES, THE COLOR WILL INEVITABLY FADE OVER TIME WITH CONSISTENT WEAR, CREATING A MORE INTIMATE AND PERSONAL CONNECTION WITH THE WEARER.
